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This course is at the cutting edge of coaching methodology. Coaching for Great Work has simplified the complex aspects of coaching to provide tools that managers can use to stimulate development instantaneously.”  More>

Mark Peters, Head of Training,
Nestle Canada


“I was concerned that we could not deliver coaching skills training to our group effectively. We have a truly global group and a very senior group, many of whom have held C-level positions in major corporations. They are analytical and critical by nature and training…C4GW delivered and not only turned their scepticism into enthusiasm but I heard back from participants almost immediately that they were using what they learned and, most importantly, that it was working for them and making a difference.”

Michael J. Leckie, VP HR,
Gartner Inc.


“GSK has been using coaching as a managerial tool for some time already, but the Coaching For Great Work Program introduced it as a concept that is easy to understand, easy to use and achieved a great result in terms of motivation. I believe everybody sometimes struggles with the idea that coaching is a time consuming thing. We had the opportunity to experience, that a couple of minutes will do - if one learns how to use them efficiently. Understanding the difference between good work and great work, practical steps to learn how to change the proportion of each in our daily lives - those were excellent outcomes for all of us. The most frequent feedback I heard after the workshop was 'the best workshop I have ever participated in'. Thank you!

Ludmila Schaferová,
HR Director,



Extensive Benefits:
Results-Oriented Coaching Skills for Managers

The Coaching for Great Work Program

Stop working so hard and getting bogged down in the day-to-day of management.

Instead we invite you and your team to get excited again about what's possible and doing work that's more meaningful, strategic and useful. We call this the Coaching for Great Work Program and are willing to bet you and your team can't get enough of it. This group coaching program delivers essential coaching skills for managers, to help them go beyond good work and achieve Great Work consistently.

Great Work is a product of great choices; of doing the most beneficial things at the best time. But what often happens for managers is that the chronic lack of time clouds priorities, reduces options, hampers accountability and the best choices aren’t made. Then, instead of Great Work, confusion, frustration and ‘good work’ are the outcomes.

If you’re like many managers today, you’re probably time-strapped too. Indeed you’re likely faced with the following challenges the Coaching for Great Work (C4GW) Program is designed to address:

The three most persistent problems plaguing managers today:

  1. You’re working far harder than you want to.
    Work can be all consuming. The more you do the more that shows up. Your calendar seems out of control; the meetings never stop. At the end of the week, you wonder what the heck you accomplished. “If all else fails, at least I was busy!” you say to yourself.
  2. Time to spend on the important stuff is always out of reach.
    Let’s face it, you’re so busy pounding out work, coming up for air (and perspective) just doesn’t seem possible most of the time. Sure, you’ve got some great ideas but they need care and feeding. You know they’ll have a big impact if only you could get to them.
  3. You need better results from your team.
    Of course your team needs you but you don’t want them relying on you so much for answers, insight and guidance. Not only is it draining but its darn time consuming. And when their performance is lacking, it’s often easier to avoid the conversation altogether or do the work yourself.

What managers really want instead:

You may love the people side of management or view it as a “necessary evil” to producing bigger results. In either case, what you really want is to engage the people around you quickly and easily to reach your objectives.

In other words, you want to:

  • Focus you and your team on the stuff that really matters. You want to get clearer on the real challenges and opportunities so you don't waste time and resources working on the wrong issues. Covering every base is exhausting.
  • Get (and keep) people excited and engaged. It’s easy for any of us to get stuck in the weeds of the day-to-day. You want your team excited about what’s possible, doing work that’s meaningful, strategic and useful.
  • Create bigger thinking and fresh ideas. Instead of settling for the first (and often mediocre) idea that comes along, be able to generate better, more effective options on a dime and get your teams to do the same.
  • Stop feeling so overwhelmed and replace it with a sense of control and clarity. Knowing when and how to say ‘no’ more often so your plate isn’t so unmanageable and being busy isn’t confused with having an impact.
  • Develop a more self-sufficient team. Grow your team by challenging them to quickly solve their own problems instead of needing you so much. The trick is leaving them feeling capable, supported and empowered (and you with more time). Yes, it is possible.

These objectives are actually quite reachable when you have a simple, practical coaching approach any manager can use in 10 minutes or less.

The solution? Coaching for Great Work. This comprehensive coaching training program gives groups of managers the skills and tools to provide focused, results-based coaching that increases clarity, expands possibilities and creates accountability fast.

Coaching for Great Work cuts through the hype and unnecessary complexity of coaching and makes it easy for any manager to leverage the people around them quickly, simply and easily.

This group coaching for managers program involves only one or two days of facilitation and extensive practical implementation support including e-courses, conference calls and the "secret sauce" of the program – the Three Coaching for Great Work Coaching Cards.

The “secret sauce” of the coaching program:

The Coaching for Great Work system is built on three “coaching moments” and the simple, flexible processes (rather than more elusive coaching skills) that managers can use to leverage people around them:

Key Coaching Moment #1: Get Clear

Organizations are filled with smart, well-intentioned people and teams working very hard, long and creatively on the wrong problem. This coaching moment helps create clarity and certainty about what the real challenge is so time and energy aren’t wasted. Often, this is all that's required in the coaching. Once the challenge is clear, it can be equally clear what needs to be done.

Key Coaching Moment #2: Create Possibilities

People feel stuck when they can only see one way of doing things and they don't like what they see. It saps energy and encourages procrastination. Here we've distilled the wisdom of almost 20 years of the innovation and creativity professions to quickly create new ideas, possibilities and options. New possibilities means better choices and better choices means focus on the work that makes the biggest difference.

Key Coaching Moment #3: Spark Action!

Have you ever finished a conversation where good ground was covered - but the value was lost because there was a lack of clarity of what would get done, by whom and by when? This coaching process helps create a quick, non-anxious and clear relationship of accountability. You’ll learn the five core questions at the heart of any accountability conversation.

Other benefits of the Coaching for Great Work turn-key coaching system include:

  • Stop suffering through endless debate or energy-sucking meetings. Your time and energy as a manager are clearly and surprisingly easy to spend differently.
  • Coaching becomes relevant, urgent and immediately useful because you see how it’s tied to your (and the company’s) goals. No longer is it simply a “nice to have” feel-good initiative.
  • Even the most unlikely managers can do this stuff. Because the program focuses on processes instead of skill-sets, coaching no longer takes years of practice or the perfect personality type to capture its value.
  • The Coaching for Great Work group training program is refreshingly simple to apply. No course binder to collect dust. Our three simple mini-coaching cards are the only quick reference you need (and before long you won’t need those either).
  • Free up mental headspace. You’ll be able to spark action but with crisp accountabilities so it’s clear who’s doing what and when and you can stop worrying about it.
  • Easily apply the 1:1 coaching process with your team as a whole and transfer the benefits of clarity, bigger thinking and focused action to your group too.
  • Reduce angst around performance-related conversations. Because quality communication becomes much easier, relationships strengthen and issues don’t fester but instead get nipped in the bud.
  • No caffeine required. Be damned common humdrum corporate training! This group coaching for managers program is creatively designed and then delivered by yours truly. My fun, roll-up-your-sleeves approach makes the day fly by and the learning stick.

What you receive in the group coaching for managers program:

Coaching for Great Work is a one-day comprehensive program offered exclusively in-house for groups of 12-20 managers.

Comprehensive post-session training follows to ensure the greatest odds of learning and implementation, including:

  • 120-Day post program support
  • 18 week e-course reinforcing the distinctions of the program
  • A post-session group coaching conference call for questions, troubleshooting and further learning.
  • A buddy accountability system
  • Essential take-‘em-everywhere-you-go coaching cards:
    • Feedback: Core Elements to Handle Difficult Conversations
    • Coaching Moment #1: Get Clear
    • Coaching Moment #2: Create Possibilities
    • Coaching Moment #3: Spark Action
  • A Great Work Strategy Session for senior leader participants who want to integrate Coaching for Great Work into their dept

Is Coaching for Great Work a good fit for you?

Coaching for Great Work has been run with medium size to blue-chip clients in North America, Europe, Australia and Asia, , including British Gas, Gartner, GlaxoSmithKline, Nestle and Toronto Dominion Bank.

It is highly effective for groups of managers of any level but can also be very valuable for individual contributors who need to get results through others.

It has also been tailored to address specific organizational challenges, such as:

  • Sales managers and leaders increasing retention of front-line sales staff.
  • Senior consultants driving forward key client engagement, satisfaction and retention.
  • Managers enhancing organizational resilience during a significant change program.
  • Integrating it into existing internal global leadership development programs.

If you’ve got this far in the letter about the group coaching program for managers you might be interested in taking the next step. If so, I invite you to contact me for a complimentary Great Work Strategy Session.

In that session we’ll explore what challenges you or your managers face, what kind of results you’d like to see instead and whether this coaching skills training program may be of help or not. Whatever the outcome, you’ll leave the conversation clear about the issues you’re facing and excited about what’s possible.

The conversation will take about an hour and can be done in person or by phone. Click here to book a Great Work Strategy Session, I’d love to speak with you.


Jamie Broughton

P.S. Footprint Leadership is located just north of Toronto, and has conducted skills-training programs across the Greater Toronto Area, as well as Southern Ontario, Kingston and Ottawa.


Coaching for Great Work is a Licensed Program from Box of Crayons Inc.

For more information or to discuss your group program contact me.